WebWorking with the results, Pashley defines four key 'female tribes- Alphas (focusing on achievement and career); Hedonists (focused on pleasure and self-development); … WebJul 5, 2024 · Even today, The Times published an interview with Rachel Pashley, an advertising executive who has smashed the traditional definitions of female tribes used to create campaigns.

WPP leaders recognised in the FT and HERoes Champions of …

WebNov 23, 2024 · Rachel Pashley, Head of Female Tribes Consulting, said: “Everything we found in the New Femininity report and the wider Women’s Index shows us that understanding women and designing your business through a female lens is now a commercial imperative. And this requires authentic female insight, not assumption. WebRachel Pashley is the Planning Partner & Founder Female Tribes at Wunderman Thompson. Additionally, Rachel Pashley has had 1 past job as the Global Planning Director at J Walter Thompson. Wunderman Thompson Planning Partner & Founder Female Tribes Mar 2024. Organization Name . Title At Company now real oil bamboo diffuser making noise

Ad watchdog cements rules against ‘harmful

WebIn her 20-plus years working in advertising, Rachel Pashley lost count of the times clients informed her that they wanted to design a campaign for “busy working mums”. “No one … WebFeb 8, 2024 · February 8, 2024, 1:14pm. MILAN — Brands looking for different ways to connect with women have a new tool at their disposal: Female Tribes, J. Walter Thompson’s proprietary insight study into ... WebSpeaking to The Drum last year, FCB Inferno’s global planning head Rachel Pashley, who oversees the firm's global Female Tribes initiative (focused towards changing the conversation brands have with women), welcomed the plan from the ASA. She argued though, that agencies need to look inward if they want to project diverse ideals too. nicotine plant flower